Dr. Rhazes, a Singapore based personal care brand, has appointed Sourav Ganguly as its brand ambassador. Ganguly will be part of the brand’s new campaign highlighting the importance of proactive and continuous protection in our daily lives.
The company has recently launched two new products, namely 2-hour Ultra Protect Gel and a 7-days surface disinfectant shield. Both products are aimed to revolutionize the personal care and hygiene segment in the backdrop of the Coronavirus pandemic.
CEO, Believe PTE Ltd., Ankit Mahajan said, “We are excited to be on this path-breaking journey of building trust with one of the greatest cricketing legends of all times, Sourav Ganguly. We want to lead the fight against viruses and germs by launching innovative products that provide proactive protection.”
Ganguly said in a statement, “Over the last few months, health and safety precautions have become absolutely crucial to our existence. I am very happy to be associated with an innovative brand like Dr. Rhazes. I think the concept of ‘continuous and proactive protection’ is great, and I love the way their products simplify our lives.”