Author: Gaurav Gulati

An Author, Personal Branding & Brand Engagement Expert, G Gulati's purpose in life is to help you discover your first-mover advantage. With more than 18 years of experience, he has helped countless people build a head-turning brand. Gulati is the author of five books, including "I'm A Brand" and he is on a mission to write and interview the world's most elusive, fascinating and trending personalities.

In the ever-evolving landscape of media and politics, clashes of words and ideologies are more than just events; they are moments that reflect the intersection of public discourse and personal image. A recent argument that developed on national television captured the nation’s attention, as Union Minister Smriti Irani engaged in a heated exchange with Sudhir Chaudhary, the prime-time news anchor and consulting editor of AAJ Tak. This fiery exchange, which revolved around the surging prices of tomatoes, highlighted the critical role that effective communication plays in shaping the image of public figures and the wider conversations they engage in. The…

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In a move that resonates with both heritage and devotion, Haryana’s Home Minister, Anil Vij, has proposed a significant change for the upcoming domestic airport in Ambala Cantonment. The minister suggests that the airport be named after the revered Goddess Amba, a decision that blends cultural reverence with a nod to regional history. The airport, formally known as Civil Enclave, is situated on 20 acres of defense land adjacent to the Indian Air Force (IAF) station, approximately 50 km from Chandigarh’s Shaheed Bhagat Singh International Airport. Vij’s proposition to name it ‘Amba Airport Ambala Cantonment’ aligns with the roots of…

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As summer casts its vibrant spell across the world, BLACKPINK’s Lisa has embarked on a sun-soaked European holiday that has caught the attention of fans and fashion enthusiasts alike. The K-pop sensation recently shared a series of stunning snapshots that capture her embracing the essence of summer fashion with effortless elegance. From printed bikinis to a charming crochet mini dress, Lisa’s vacation wardrobe exudes the perfect blend of style and relaxation. Lisa’s picturesque vacation snapshots showcase her soaking up the sun’s warmth, set against the backdrop of clear blue skies and the serene embrace of the crystal clear ocean. While…

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In the fast-paced world of social media and online content, terms like “trending” and “viral” have become commonplace, often used interchangeably to describe the popularity of a post, video, or meme. However, beneath their seemingly synonymous nature lies a distinct difference that shapes how content spreads and resonates across digital platforms. In this article, we unravel the nuances between “trending” and “viral,” shedding light on their unique characteristics and the mechanisms that drive their respective success. Trending: A Flourish of PopularityWhen a topic, hashtag, or piece of content is deemed “trending,” it indicates a surge in its popularity and visibility…

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Nashville-based singer-songwriter Jess Nolan has released “Clockwork,” the latest from her forthcoming LP, ‘93, out on September 8th via Ani DiFranco’s label, Righteous Babe Records. “Nolan’s latest effort dives into the subtle and sensual side of soul, soaking the track in smoky vocal melodies, soulful keys, and sparse percussion,” said Under The Radar in their premiere. “The track gives Nolan’s vocals space to shine, making full use of the spacious arrangement, but as the track winds onward it steadily fills out with guitar and some decadent saxophone soloing, eventually locking into an intoxicating groove. It is soft and confessional, layering honeyed instrumentation together with effortless grace,…

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Raylee Forest’s upcoming EP, “Mask,” is a captivating and avant-garde pop tale that weaves a mysterious whirlwind of blossoming melodies and dreamlike romance. In her unique musical journey, Raylee explores a diverse range of emotions, from animalistic to reclusive, while creating an imaginative wonderland of vibrant pop harmonics juxtaposed with lush classical notes. Mark your calendars for the EP’s release date on August 2, and immerse yourself in the visionary world of Raylee Forest. Raylee Forest’s artistic vision and audacity are set to redefine the mainstream pop genre. With a relentless commitment to innovation and a fervent desire to challenge…

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British singer-songwriter and producer, PEARL, invites you into a verdant and ethereal world, where nostalgic synths nestle round delicate and dreamy vocals, descriptive lyrics weave images into the listeners eye and a biophilic world is created, one that encapsulates. Growing up in the English countryside, much of her childhood centred around building dens in the forest. Her lyrics nod to natural themes, transporting you to a distinctive sonic world, where her organic, classically trained soprano vocals juxtapose synthetic instrumentals. PEARL is the result of wanting to explore and create a soundscape that she could live in and is authentic to who she is,…

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The Swachh Bharat (Clean India) initiative launched by Prime Minister Narendra Modi was a significant step towards creating a cleaner and greener India. However, with the increasing prevalence of waterlogging in our cities, it is evident that there is an urgent need to reinvigorate this initiative. Despite technological advancements and innovation, we continue to use environmentally damaging materials like plastic and fail to dispose of them responsibly. This not only harms our planet but also affects the air we breathe. In this era of artificial intelligence and progress, it is time to take collective action and address both waterlogging and…

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Los Angeles-based singer-songwriter Stephanie Poetri continues her musical evolution with the release of her new single, “Invited,” out today via Infinite Thrills/88Rising. “Invited” follows Stephanie’s most recent single “Astrologically Illogical,” as well as a U.S. tour supporting Lyn Lapid, which saw Poetri winning over packed rooms across the country. While her music has been known for its soft, ethereal qualities, these new songs showcase her continued growth as a songwriter and see Poetri embracing the power of her voice with a bolder and edgier sound inspired by the indie rock she grew up with. “There weren’t a lot of female…

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With her dripping vocals, colorful lyrics, and slicing wit, viral alt-pop artist Emei has rapidly built up a fan base over the past year. Leaning on over a decade of stage experience, Emei invites audiences into her world, leading them through her hyper-relatable musings on young adult life.Even before she started writing, Emei developed incredible stage presence from her experience competing on Chinese Idol at 15. After receiving third place on the show through months of stadium shows, Emei began releasing her own music on Chinese platforms eventually performing on Dancing with the Stars of China. When Covid hit, Emei…

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