Author: Gaurav Gulati

An Author, Personal Branding & Brand Engagement Expert, G Gulati's purpose in life is to help you discover your first-mover advantage. With more than 18 years of experience, he has helped countless people build a head-turning brand. Gulati is the author of five books, including "I'm A Brand" and he is on a mission to write and interview the world's most elusive, fascinating and trending personalities.

In business, employees are like hard working stagehands pulling ropes behind the curtain – they’re your secret sauce, your magic wand and…well you get my drift. Wouldn’t it be tragic if this formidable talent got poached by one of your competitors with more attractive offers? Perks come into play here, like a thoughtful compliment at an otherwise dull party, to uplift moods and cement loyalty and productivity in your workplace. In this blog post, we explore all of the enticing perks you can use to keep employees hooked; hopefully they become the dream employees your office deserves. Buckle up because…

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AlienBlaze is a 20 year old mad as hell singer/songwriter and lead guitarist crafting genre-fluid anthems resulting in a fascinating hybrid of everything from dark alternative pop, grunge and emo, to rock and electronic elements. Her dominating presence emits an angsty appeal, encouraging a sense of self-empowerment to her young audience.  In her school years, AlienBlaze spent most of her time at home through sickness, so spent hours and hours learning the electric guitar on her mum’s old guitar, wanting to play like her guitar inspirations Jerry Cantrell of Alice In Chains and Slash. Blaze’s sense of alienation from her…

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Every year, millions of young entrepreneurs decide to make the leap from conventional forms of employment to being their own boss. This is often done as many people would rather work for themselves and be in direct charge of their own small company rather than earn a fixed salary from an employer and need to undertake a range of routine and mundane tasks. In 2023, there has been a continued rise in the profitability of the ecommerce sector. Entrepreneurs who possess reasonable IT skills and a high level of business acumen can start their own small firm in this sector,…

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India’s Chandrayaan-3’s Vikram lander has successfully executed a soft landing on the Moon in a momentous achievement that has ignited national pride and global admiration. As the world held its breath, this remarkable feat unfolded, marking a historic milestone for the nation’s space exploration endeavors. With the successful landing, India has taken another giant leap forward in its pursuit of scientific excellence and technological advancement. The Chandrayaan-3 mission has demonstrated India’s capabilities in space technology and showcased its unwavering commitment to pushing the boundaries of human knowledge. For all Indians, this achievement resonates as a source of immense pride. The…

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In the ever-evolving landscape of media and politics, clashes of words and ideologies are more than just events; they are moments that reflect the intersection of public discourse and personal image. A recent argument that developed on national television captured the nation’s attention, as Union Minister Smriti Irani engaged in a heated exchange with Sudhir Chaudhary, the prime-time news anchor and consulting editor of AAJ Tak. This fiery exchange, which revolved around the surging prices of tomatoes, highlighted the critical role that effective communication plays in shaping the image of public figures and the wider conversations they engage in. The…

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In a move that resonates with both heritage and devotion, Haryana’s Home Minister, Anil Vij, has proposed a significant change for the upcoming domestic airport in Ambala Cantonment. The minister suggests that the airport be named after the revered Goddess Amba, a decision that blends cultural reverence with a nod to regional history. The airport, formally known as Civil Enclave, is situated on 20 acres of defense land adjacent to the Indian Air Force (IAF) station, approximately 50 km from Chandigarh’s Shaheed Bhagat Singh International Airport. Vij’s proposition to name it ‘Amba Airport Ambala Cantonment’ aligns with the roots of…

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As summer casts its vibrant spell across the world, BLACKPINK’s Lisa has embarked on a sun-soaked European holiday that has caught the attention of fans and fashion enthusiasts alike. The K-pop sensation recently shared a series of stunning snapshots that capture her embracing the essence of summer fashion with effortless elegance. From printed bikinis to a charming crochet mini dress, Lisa’s vacation wardrobe exudes the perfect blend of style and relaxation. Lisa’s picturesque vacation snapshots showcase her soaking up the sun’s warmth, set against the backdrop of clear blue skies and the serene embrace of the crystal clear ocean. While…

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In the fast-paced world of social media and online content, terms like “trending” and “viral” have become commonplace, often used interchangeably to describe the popularity of a post, video, or meme. However, beneath their seemingly synonymous nature lies a distinct difference that shapes how content spreads and resonates across digital platforms. In this article, we unravel the nuances between “trending” and “viral,” shedding light on their unique characteristics and the mechanisms that drive their respective success. Trending: A Flourish of PopularityWhen a topic, hashtag, or piece of content is deemed “trending,” it indicates a surge in its popularity and visibility…

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Nashville-based singer-songwriter Jess Nolan has released “Clockwork,” the latest from her forthcoming LP, ‘93, out on September 8th via Ani DiFranco’s label, Righteous Babe Records. “Nolan’s latest effort dives into the subtle and sensual side of soul, soaking the track in smoky vocal melodies, soulful keys, and sparse percussion,” said Under The Radar in their premiere. “The track gives Nolan’s vocals space to shine, making full use of the spacious arrangement, but as the track winds onward it steadily fills out with guitar and some decadent saxophone soloing, eventually locking into an intoxicating groove. It is soft and confessional, layering honeyed instrumentation together with effortless grace,…

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Raylee Forest’s upcoming EP, “Mask,” is a captivating and avant-garde pop tale that weaves a mysterious whirlwind of blossoming melodies and dreamlike romance. In her unique musical journey, Raylee explores a diverse range of emotions, from animalistic to reclusive, while creating an imaginative wonderland of vibrant pop harmonics juxtaposed with lush classical notes. Mark your calendars for the EP’s release date on August 2, and immerse yourself in the visionary world of Raylee Forest. Raylee Forest’s artistic vision and audacity are set to redefine the mainstream pop genre. With a relentless commitment to innovation and a fervent desire to challenge…

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