Author: Gaurav Gulati

An Author, Personal Branding & Brand Engagement Expert, G Gulati's purpose in life is to help you discover your first-mover advantage. With more than 18 years of experience, he has helped countless people build a head-turning brand. Gulati is the author of five books, including "I'm A Brand" and he is on a mission to write and interview the world's most elusive, fascinating and trending personalities.

Through an engaging and interactive Doodle game, Google is paying tribute to India’s profound affection for pani puri, a highly popular street food. This homage arrives eight years after a restaurant in Indore set a world record by offering 51 different flavors of pani puri. The game invites users to assist a street vendor in fulfilling pani puri orders by selecting the ideal combination of flavors to suit each customer’s taste preferences. Pani puri, known by diverse names and prepared in various ways across different regions of India, is a delectable bite-sized snack cherished by many. It comprises a hollow,…

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Starting a business from nothing is one of the most stressful and difficult challenges you can embark on, which is why so few people do it. Every budding entrepreneur can relate to the frustration they feel when well-meaning family members and friends ask why their new start-up hasn’t made any money yet or give them ideas about how they would improve it when they have never had the courage to do it themselves. The sheer number of variables that can go wrong for a new business means it is incredibly difficult for any start-up to last for more than a year. Everything…

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In today’s digital age, influencers have become a prominent force in the world of social media and marketing. With their ability to engage and captivate audiences, influencers wield tremendous influence over consumer behavior and brand perceptions. However, amidst the crowded landscape, building and maintaining a strong personal brand has become more crucial than ever. In this article, we will explore essential tips for influencers looking to establish and elevate their personal brand to new heights. Personal branding is a powerful tool for influencers to differentiate themselves in a crowded digital landscape. Influencers can establish themselves as trusted authorities and build…

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Pearl Earl is the neo-psychedelic rock project of multi-instrumentalist and singer/songwriter Ariel Hartley formed in Denton, TX in 2014. Originally debuting as a three piece, the band now consists of a rotating cast of original and touring members including Bailey K Chapman, Stefanie Lazcano, Chelsey Danielle, Teddy Georgia Waggy and Leeza V. The band has been in constant evolution and shape-shifting since its birth as a bedroom project on Hartley’s laptop in her early college years. With heavy nods to spacey prog and golden era glam rock, Pearl Earl invokes the cosmic nostalgia of the past while carving new territory of its own psychedelic universe.…

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Country music singer/songwriter and recording artist Kristine Kabbes recently released her new single “Beer Bottle Microphone.” With fun-loving and rowdy lyrics like it’s been a long week, she needs a long neck, that drink in her hand helps her to forget, “Beer Bottle Microphone” will have listeners boot-scootin’ on the dance floor. Kristine’s powerful, storytelling vocals and energetic performances combine her traditional country music sound with the band’s rocking guitar hooks to create their own distinctive Midwest sound. “Dave McAfee (drums) and Dave Smith (guitar) of Toby Keith’s Easy Money Band helped produce and write this song,” Kristine explains. “My husband and bass…

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Since the implementation of the Shakti scheme in Karnataka, offering free bus travel for women, the response has been overwhelmingly positive. Within just five days of its launch, an impressive record was set as over 5.4 million women availed themselves of this opportunity, highlighting the significant impact the scheme has had on women’s mobility and empowerment. The Shakti scheme, one of the five initiatives promised by the newly-elected Karnataka government, aims to provide women with free bus travel on non-premium services operated by state-run road transport corporations. This scheme holds great potential to transform women’s lives and their societies. By…

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Brooklyn-based artist Elliot Lee has emerged as a fearless voice for the voiceless, intertwining dark pop melodies with edgy vocals and innovative electronic rock soundscapes. Her music transcends boundaries, offering solace and empowerment to those who feel marginalized. Elliot Lee’s profound understanding of the liberating potential of unconstrained artistry is evident in her homemade tracks, which brim with late-night confessions and existential introspection. Inspired by personal experiences of loneliness, Elliot’s music serves as a poignant reminder that no one is truly alone. In celebration of PRIDE Month, Elliot Lee has unveiled her latest single, “Easy To Be You.” The song…

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The Indonesian-born, Los Angeles-based singer-songwriter Stephanie Poetri has released her bold and delightfully cheeky new single “Astrologically Illogical,” out today via Infinite Thrills/88Rising. While her music has been known for its soft, ethereal qualities that come through in her stunning alto voice, this song marks an exciting new chapter of powerful vocals, edgy lyrical prowess, and a healthy dose of indie-pop/indie-rock inspiration that is part of Poetri’s musical DNA. With this single, Poetri is inserting daring feminine energy into the pop-rock world. Born on May 20th, Poetri taps into her Taurus qualities for inspiration, writing about a relationship that she finds…

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In the age of social media dominance, a new phenomenon has emerged – the influencer. These individuals significantly impact people’s perceptions, preferences, and purchasing decisions. In this article, we will explore the meaning of influencers and social media influencers, delve into the concept of influencer marketing, and discuss the role of influencer marketing agencies in harnessing the potential of this influential trend. Understanding Influencers An influencer is an individual who has established credibility and a substantial following in a specific field or niche. They possess the power to influence their audience’s opinions, behaviors, and choices through their expertise, knowledge, or…

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Lady Cam, the talented rapper originally from Dallas, has recently relocated to Colorado and is gearing up for the release of her highly anticipated album “The Wilderness.” This new album is a celebration of individuality, diversity, and empowerment, featuring 19 tracks that showcase Lady Cam’s versatility across various hip-hop subgenres and musical influences. Fans of the genre will definitely want to check out this exciting new release. Lady Cam’s journey to success has been long and arduous, but her love for music and natural talent have kept her going. After moving to Louisiana as a child, Lady Cam quickly fell…

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