Author: Gaurav Gulati

An Author, Personal Branding & Brand Engagement Expert, G Gulati's purpose in life is to help you discover your first-mover advantage. With more than 18 years of experience, he has helped countless people build a head-turning brand. Gulati is the author of five books, including "I'm A Brand" and he is on a mission to write and interview the world's most elusive, fascinating and trending personalities.

It has been six years since Paul Mason made his first appearance as Fashion Santa at the Yorkdale Shopping Centre in Toronto. On that day, he transformed the character of Santa Claus into a “dandy, very chic gentleman” that went on to steal the hearts of people all around the world. Paul Mason had no idea what this alter ego of his would one day grow into. Paul began modeling in his early 20s. He was scouted while studying social work at Toronto’s Ryerson University, and within weeks he was strutting the catwalks of Tokyo. After a brief stint modeling…

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Crooked Eyes” takes a slight departure from Sticky Fingers’ signature style. Stripped back to the bones, Frost’s warm, honey-toned vocals melt over clean cut guitars and vintage organ. Layered harmonies create a spine-tingling atmosphere, reminiscent of a gospel choir, which nods to the song’s narrative of overcoming your hardships and finding the light at the end of the tunnel. “Crooked Eyes” raises a glass to all the ups and downs, acknowledging the darker times and finding gratitude for ultimately becoming stronger individuals. Frost speaks about the creation of the song sharing, “I started recording Crooked Eyes by myself but I…

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In this interview, we chat with Shona, a dedicated gamer girl and content creator for the MLC team, who has seamlessly woven her love for gaming into a vibrant career. Shona shares her journey from passionate League of Legends player to e-sports content creator, driven by the encouragement of friends and fans. She reveals her biggest influences and her hidden talent for programming and offers inspiring advice for those who dream of turning their passion for gaming into a business. Read on to discover more about Shona’s world and find out where you can connect with her online! HI! THANKS…

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This Moroccan actor is shaking it up these days in Hollywood! While bringing a little Moroccan flair into the American movie scene, Mourad Zaoui is paving his own way as a Hollywood success story. Zaoui was born and raised in Casablanca, Morocco, a city that had little recognition or support from the film industry. This was an obstacle that Zaoui had to overcome. Growing up in this city offered little help for his acting and producing dreams. He had to realize his passions were way more important than his community’s disapproval. After calling on the use of some accredited actors,…

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Mikaila Murphy, better known by her millions of fans as Mikailadancer, is the body positive dancing sensation reaching stratospheric fame on TikTok. Mikaila’s 13.3 million followers can’t get enough of her freestyle, booty shaking confidence and creative video content. You’ve never seen so many different ways to twerk and the internet is here for it! At age 21, this technically trained dancer has gone from struggling dance instructor juggling shifts at Target to newly minted TikTok millionaire in a little over a year. This is the story of how Mikaila Murphy manifested her dreams of dance stardom on her own terms,…

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Singer and songwriter Riku (戮) is back with another hit single “Rin Pun.” It is a provocative song that takes the audience on a journey of self-image through the ideals of beauty. “Rin Pun” means powder from the butterfly’s wing. The song describes a woman who feels unattractive (like a moth) and wishes to be pretty (like a butterfly). It also conveys the pain she feels as a result of her poor self-esteem and the brutal tactics she takes to accomplish beauty. She spends enormous amounts of time applying extensive make-up and dressing in gaudy clothes as a social mask…

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Emerging teen talent, under the moniker of Cmagic5 is a high-octane and soulful Canadian singer/songwriter, musician, and a recording artist – a triple threat from Toronto, who started humming before talking. At age 4 she began performing in musical theatre, dance performances, and vocal competitions. By 10, she had written and composed her own songs. Having completed her music theory and classical vocal training from the world-renowned Royal Conservatory at only 16, she is now a qualified vocal mentor to the Gen Z. She is also an ambassador for mental health awareness on various platforms and actively supports charity organizations…

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This band is based out of Oklahoma City. Their signature sound comes from their driving, acoustic instrumentals and their powerhouse three-part harmonies. They perform a large catalogue of original songs that cover the entire range of the emotional and mental spectrum that derive from years of being part of the hard-working class of America. Drinking songs, heartbreak tunes, and celebrations of being alive (despite their best efforts) make their music one of a kind. Download and stream their new album “Sober” on all Major Digital Platforms like Spotify & Apple Music. Follow the band @bottomofthebarrelband and to know more about…

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Lamborghini participated in the Day of Speed ​​on the Ice of Lake Baikal when the Uros had a top speed of 298 km/h. The model also set a record of 1,000 meters, with an average speed of 114 km/h when starting from a standing position. Just like Shiftup.club is solely enthusiastic about performance, so are we!! While we are in awe of this new milestone set by the Lamborghini Urus, let’s take a deeper look into this record-breaking event that occurred on the Day of Speed.  The New Speed Record on Ice for Lamborghini Urus The Urus, driven by Russian…

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Reminiscent of bubbly blonde comedienne’s before her, 19 year old Bailey Spinn, has amassed a whopping 7.6 million followers, 300 million likes, and more than 1 billion views on TikTok, with comedic vignettes poking fun at everything from mean girls and fashion faux pas; to lip syncing skits, Seinfeld-esque awkwardness and hilarious dating fails. It also doesn’t hurt that she looks like every guy’s teenage dream. Bailey’s video style is “P.O.V.,” a subgenre of increasingly popular TikTok videos, making you feel like you’re in the video with her. They say “the first million’s the hardest,” but not for Bailey, whose TikTok…

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