Author: Gaurav Gulati

An Author, Personal Branding & Brand Engagement Expert, G Gulati's purpose in life is to help you discover your first-mover advantage. With more than 18 years of experience, he has helped countless people build a head-turning brand. Gulati is the author of five books, including "I'm A Brand" and he is on a mission to write and interview the world's most elusive, fascinating and trending personalities.

Demi Lovato has teased her new music, ‘Next Time You Hear from Me, I’ll Be Singing’ along with that she has hinted at a new project, and wrote: “don’t believe the rumors” on her Instagram Story. The Grammy-nominated singer, has teased her fans with a mysterious Instagram post on Wednesday, via her Instagram post she is kind of assuring her followers that they’ll definitely be hearing from her again, sooner rather than later. She shared only an all-black square, and captioned the post, “The next time you hear from me, I’ll be singing….” However, the singer has not yet officially…

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Former West Indies speedster Ian Bishop in a statement said that the foundation of India’s “another level” fast bowling unit had been laid by the likes of legendary Kapil Dev and further built on by current captain Virat Kohli, who alleged to believe in the attack. Bishop said that Kohli’s passion of putting together a strong fast-bowling unit has made it unexacting to build on the foundation that Kapil laid. Bishop said, “Let’s remember that this group of bowlers did not emanate right now. The foundation was laid – if you go back to Kapil (Dev) and down the line,…

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Bottega Veneta’s creative director Daniel Lee allegedly came out to be the biggest winner at the British Fashion Awards on Monday. He picked up the top prizes at the glitzy ceremony in which industry veterans Giorgio Armani and Naomi Campbell were also honored at the event that was held at London’s Royal Albert Hall. The event was honored by celebrities, included Hollywood stars Julia Roberts and Cate Blanchett and singer Kylie Minogue. Briton Lee, who joined the Italian luxury goods maker only a year before, was named Designer of the Year, British Designer of the Year – Womenswear and Accessories…

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For a while, television stars have been demonstrating that they deserve to be featured on the silver screen. After Naagin superstar Mouni Roy, another known star from TV, Mrunal Thakur is gearing up to display her acting abilities alongside Bollywood stars for the fourth time.  After achieving a positive response from the audience and critics for her acting in movies like Batla House, Super 30 and Love Sonia – Mrunal Thakur will soon be seen opposite Shahid Kapoor in the Hindi remake of the Telugu film Jersey. Jersey co-star Shahid Kapoor welcomed Mrunal by replying to her tweet. He in his response…

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Social networking sites take your account’s security and privacy seriously and that is the reason they always tackle with the fake or spammy accounts by releasing features. Just like Facebook did, by launching the impersonation feature for reporting a duplicate account. Though, their algorithms are not that smart. Still it is hard to spot some fake social media accounts, like; the persona profiles created by businesses. According to numbers from influencer measurement company Instascreener, $478m budget was allocated to influencers in Q3 by North American advertisers. Since 2018 advertisers have doubled the budget they’re spending on Instagram influencer campaigns. However,…

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Today, every brand market itself in order to promote its products and services. Companies include human face or character or celebrities to their brand campaigns so that they can form strong human connections. The value of the personal brand is something that businesses around the world are slowly starting to realize. There are some brands where people of the brand act as the face of their business and one such brand is MDH, among others. Yeah, often we see TV ads with Mahashay Dharampal Gulati – the man who owns MDH, or Mahashian Di Hatti, the famous brand of spices…

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For the past few years, the fast-food trend in India is growing at breakneck speed, with that the food consumption pattern amongst Indians is also changing and that’s what is making international players enter the Indian market. One of the pioneers in Quick Service Restaurants (QSR) space, Yum Brands, led by Greg Creed operates three major food chains in India, viz., ‘KFC’, ’Pizza Hut, and ‘Taco Bell’. Both KFC and Pizza Hut however, entered the Indian market in the 1990’s, whereas by the time Taco Bell entered the Indian market, players like Mc Donalds and Dominos had already established themselves…

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GEMMA Collins, who recently admitted ­piling on the pounds because of stress, has allegedly signed a lucrative deal with budget high street chain Poundland in order to become the face of their latest homeware venture. And the brand seems convinced that the Queen of Essex bling will help increase sales for the company as she is banking an eye- watering £1.1million for the campaign. One of the source in a statement said, “Gemma was app­roach­ed by Poundland to become the new face of their homeware range earlier this year and she struck a hard bargain. It’s one of the biggest…

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After Deepika Padukone, Anushka Sharma, and Alia Bhatt, now the Bollywood Actress Katrina Kaif has joined the celebrity entrepreneur train by launching her line of beauty product under the label Kay beauty. Actress turned entrepreneur Katrina Kaif seems excited about the launch of her own line of beauty products. She took to her social media to mark the launch of the brand, Kay Beauty, she posted a video on its Instagram page. The two-minute montage that features women from different walks of life, is directed by Zoya Akhtar, and the voiceover is provided by singer-songwriter Raja Kumari. The voiceover encases…

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The 23-year-old supermodel came top of the list, beating out her own sister, Gigi Hadid, as well as Cara Delevingne, Katy Perry and even Beyonce. According to the Golden Ratio of Beauty Phi – a rating scale of physical beauty the ancient Greeks developed using maths – Bella Hadid – smashed it, with her features netting her a whopping 94.35% accuracy rating. They calculated the perfect face shape, including the size and position of the nose, lips, chin and jawline – with Bella’s features most closely matching the ideal ratio. The top ten list was compiled and measured by Dr…

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