Author: Gaurav Gulati

An Author, Personal Branding & Brand Engagement Expert, G Gulati's purpose in life is to help you discover your first-mover advantage. With more than 18 years of experience, he has helped countless people build a head-turning brand. Gulati is the author of five books, including "I'm A Brand" and he is on a mission to write and interview the world's most elusive, fascinating and trending personalities.

For the past few years, the fast-food trend in India is growing at breakneck speed, with that the food consumption pattern amongst Indians is also changing and that’s what is making international players enter the Indian market. One of the pioneers in Quick Service Restaurants (QSR) space, Yum Brands, led by Greg Creed operates three major food chains in India, viz., ‘KFC’, ’Pizza Hut, and ‘Taco Bell’. Both KFC and Pizza Hut however, entered the Indian market in the 1990’s, whereas by the time Taco Bell entered the Indian market, players like Mc Donalds and Dominos had already established themselves…

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GEMMA Collins, who recently admitted ­piling on the pounds because of stress, has allegedly signed a lucrative deal with budget high street chain Poundland in order to become the face of their latest homeware venture. And the brand seems convinced that the Queen of Essex bling will help increase sales for the company as she is banking an eye- watering £1.1million for the campaign. One of the source in a statement said, “Gemma was app­roach­ed by Poundland to become the new face of their homeware range earlier this year and she struck a hard bargain. It’s one of the biggest…

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After Deepika Padukone, Anushka Sharma, and Alia Bhatt, now the Bollywood Actress Katrina Kaif has joined the celebrity entrepreneur train by launching her line of beauty product under the label Kay beauty. Actress turned entrepreneur Katrina Kaif seems excited about the launch of her own line of beauty products. She took to her social media to mark the launch of the brand, Kay Beauty, she posted a video on its Instagram page. The two-minute montage that features women from different walks of life, is directed by Zoya Akhtar, and the voiceover is provided by singer-songwriter Raja Kumari. The voiceover encases…

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The 23-year-old supermodel came top of the list, beating out her own sister, Gigi Hadid, as well as Cara Delevingne, Katy Perry and even Beyonce. According to the Golden Ratio of Beauty Phi – a rating scale of physical beauty the ancient Greeks developed using maths – Bella Hadid – smashed it, with her features netting her a whopping 94.35% accuracy rating. They calculated the perfect face shape, including the size and position of the nose, lips, chin and jawline – with Bella’s features most closely matching the ideal ratio. The top ten list was compiled and measured by Dr…

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Soon after the Congress’s humiliating downfall in the national elections, Rahul Gandhi announced to quit as Congress president. The very 1st time Rahul Gandhi’s decision to quit was described as “walking away”. The prominent leader of Uttar Pradesh and a former union minister, Salman Khurshid however said, “No matter what happens we won’t leave the party.” In fact, Khurshid, was quoted by the Associated Press as saying that Rahul Gandhi, 49 “left in a huff” and his mother Sonia Gandhi seems to be treating herself as a stop-gap until a new Congress chief is chosen. According to reports, Mr. Khurshid…

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The ambitious target of Prime Minister Narendra Modi of India breaking into top 50 nations on the World Bank’s ease of doing business ranking, seems to fulfill as the country has figured amongst the 20 most improved countries on the list. According to reports, China, Bangladesh, Myanmar and Pakistan are also the part of the list however, it is purely based on the improvements across 10 different regulatory areas. According to the report, India has made it easier to do business in four major areas measured by Doing Business.  Obtaining construction permits today is very easy, as it allows the…

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The ‘Howdy Modi’ event that took place at the NRG Stadium in Houston, and had a massive 50,000 Indian Americans in attendance. The audience at the event consisted of American politicians of every affiliation, from Bureaucrats to CEOs and founders of many American and Indian companies. According to reports, it was the largest gathering that was governed by a visiting elected foreign leader in the US, after Pope in the past.  PM Narendra Modi, who is a firm believer of personal branding, branding and communication has taken brand India to the world via ‘Howdy Modi’ event. Was this just another…

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The founder, chairperson and CEO of Vu Televisions, Devita Saraf being the boss instead of choosing a celebrity for endorsing her brand, chose to be the stylish face of her own business. Devita Saraf, the founder, chairperson and CEO of Vu Televisions started the company when she was just 24. Currently, Vu is the fourth largest-selling brand in the country, after global entities Samsung, Sony and LG. Since 2006 to date, the brand has successfully sold 1.5 million televisions worldwide and now it has over 300 employees across 11 offices. Saraf always wanted to be in her father Rajkumar Saraf’s…

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Porn Star Jessica Jaymes best known for becoming Hustler’s first contract model to become a member of the AVN Hall of Fame -has been found dead in her apartment. Law enforcement sources report states: Earlier that afternoon, a friend had arrived at the house to check up on Jaymes after not hearing from her “in a while” and found her unconscious. Jessica Jaymes started her career at the age of 18 as a teacher. However, she was drawn to the world of adult at 20, Jessica starred in over 200 films and even found her way into a few episodes…

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Hollywood actress Demi Moore is all set to release her memoir named ‘Inside Out’. In the book, the actress has opened up on every aspect of her life, as she reveals shocking details about her life, from getting raped at 15 to suffering a miscarriage.  In an interview, the actress talked about her disturbing childhood and how at that time she had dig pills out of her mother’s mouth who had overdosed herself. In a statement, she said, “The next thing I remember is using my fingers, the small fingers of a child, to dig the pills my mother had…

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