Author: Gaurav Gulati

An Author, Personal Branding & Brand Engagement Expert, G Gulati's purpose in life is to help you discover your first-mover advantage. With more than 18 years of experience, he has helped countless people build a head-turning brand. Gulati is the author of five books, including "I'm A Brand" and he is on a mission to write and interview the world's most elusive, fascinating and trending personalities.

In recent days, social media users on the platform X, formerly known as Twitter, have been encountering a peculiar trend – a simple image comprising a white background with bold black text reading “click here” accompanied by a downward-pointing arrow. This trend has sparked curiosity and confusion among users, prompting them to seek clarity on its significance. Decoding the Trend: The ‘Click here’ trend is intricately linked to the “alt text” or “alternative text” feature, symbolized by the downward arrow in the image. This feature allows users to provide descriptive annotations for photos uploaded on the platform. By incorporating alt…

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Every year on January 12th, India witnesses a surge in searches related to “National Youth Day” or “Rashtriya Yuva Diwas.” This isn’t just a coincidence. The day holds immense significance for the nation’s youth, prompting them to reflect and take action. But why does this specific day generate such a high volume of searches? Swami Vivekananda National Youth Day National Youth Day commemorates the birth anniversary of Swami Vivekananda, a revered spiritual leader and philosopher. Renowned for his electrifying personality and powerful message, Vivekananda believed in the boundless potential of young people. He famously urged them to be “awake! awake!”…

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Sara Ali Khan, the versatile actress known for her compelling performances in Bollywood hits like “Kedarnath” and “Atrangi Re,” is all set to enthrall audiences once again with her upcoming historical biographical film, “Ae Watan Mere Watan.” Directed and co-written by Kannan Iyer and produced by industry stalwarts Karan Johar, Apoorva Mehta, and Somen Mishra, this much-anticipated movie promises to be a cinematic masterpiece, offering viewers an intimate glimpse into the extraordinary life of Usha Mehta, a pivotal figure in India’s struggle for independence in 1942. Scheduled to premiere on Amazon Prime Video on March 21st, “Ae Watan Mere Watan”…

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Yarin Glam is a pop, R&B artist from Los Angeles. Born and raised in Israel, Yarin’s Middle Eastern background shines through her music as she brings her authentic self into each project she pursues. Her music touches on topics including female empowerment, mental health and self-love, and is reminiscent of the likes of Rihanna, Lana Del Rey and Billie Eilish. Her latest single, “Own Worst Enemy” narrates the songwriter’s own experience with self sabotage, low self-esteem and generally not being your own friend. As she opens up about her inner-battles, Yarin reminds listeners to be kind to yourself and learn…

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In politics, personal branding and positioning oneself are crucial for success. Few understand this better, and no one understands it better than Prime Minister Narendra Modi and his Bharatiya Janata Party (BJP). What’s fascinating is that some of the most effective election taglines for the BJP and Modi have originated from the opposition camp. This phenomenon underscores the BJP’s mastery of harnessing opposition jibes to their advantage, solidifying their brand and electoral prospects. From ‘Chai Pe Charcha’ to ‘Main Bhi Chowkidar’, and now ‘Modi Ka Parivar’, the BJP has consistently demonstrated its ability to turn criticisms into strengths. In response…

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Los Angeles-based artist KIA emerges onto the music scene with a compelling blend of alternative R&B and neo-soul. Having grown up in The Netherlands, the half Dutch and half Indonesian singer/songwriter infuses her sound with a plethora of textures and emotions to perfectly capture the story behind her lyrics. Her latest single “Okay, Alright” is off of her upcoming EP, Retrospect, which shows KIA returning to the end of a previous relationship and reflecting on how it wasn’t good for her. As she delves into her past, she turns loss, anger, confusion and sadness into acceptance, ultimately allowing herself to be open and…

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The announcement of Banto Kataria as the BJP candidate for the Ambala Lok Sabha constituency in the upcoming elections has brought a wave of optimism and enthusiasm among the people of Ambala. Beyond politics, Banto Kataria is known as a kind-hearted social worker committed to women’s empowerment, carrying forward her late husband’s good work. Late Shri Rattan Lal Kataria, a distinguished Indian politician from Haryana, served as the Minister of State in the Ministry of Jal Shakti and the Ministry of Social Justice and Empowerment until his unfortunate demise in 2023. Throughout his tenure as a Member of Parliament, Rattan…

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According to sources, Nayab Singh Saini, the Bharatiya Janata Party (BJP) Member of Parliament representing the Kurukshetra constituency, is set to become the new Chief Minister of Haryana. This decision comes after the resignation of the former Chief Minister, ML Khattar, and his cabinet. Nayab Singh Saini, born on January 25, 1970, in the village of Mizapur Majra in Ambala, hails from a Saini family. His political journey has been marked by dedication and perseverance. Graduating from B. R. Ambedkar Bihar University and Ch. Charan Singh University with BA and LLB degrees, respectively, Saini’s educational background has laid a strong…

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Hunter Blair Ambrose is a pop singer-songwriter and musician born in Indianapolis, IN with origins in New York, NY. She is currently based in Los Angeles, CA. Hunter is known for her powerfully distinctive vocals, vast range, tight melisma-flourished delivery, fashion forward styling, and provocative visuals to accompany her artistry. Influenced by pop titans such as Lady Gaga, Michael Jackson, Ariana Grande, Janet Jackson, The Weeknd, Dua Lipa, and more, Hunter has successfully borrowed sonic and visual queues from her idols, while creating a sound, image and style that is unequivocally her own. As an artist and writer, she has…

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Hailey Bieber, the epitome of glamour and style, has once again captivated audiences with her latest collaboration with Victoria’s Secret. Known for her daring fashion choices and effortless beauty, Bieber’s entrance into the brand’s swimwear collection marks another milestone in her illustrious career. In a departure from her usual lingerie campaigns, Bieber stepped into the swimwear with grace and sophistication. Flaunting a sparkly blue two-piece against a simple backdrop, she exuded confidence and charm, effortlessly stealing the spotlight. The choice of a push-up, bra-style top paired with slinky bottoms adorned with a single ring detail at the hip perfectly complemented…

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