Author: Jyotsnaa Sharrma

Bollywood actress Kiara Advani has been signed as the brand ambassador for Giordano handbags in India. The Kabir Singh famed actress will be featured as the face of the brand in print, digital, outdoor, and in-store communication campaigns. By having Kiara as its brand ambassador for India, the company is set to further widen its appeal amongst millennial and aspiring young customers. Speaking on association, Advani said, “I am extremely impressed with Giordano handbags collection that is stylish, functional and carries great utility. These Italian inspired handbags serve as a fashion statement that every girl would love to flaunt. I…

The largest beauty subscription in the world, Ipsy has roped in pop star Ciara for their new ‘Discover Yourself’ campaign. The campaign features Ciara alongside Ipsy’s diverse group of brand ambassadors that, together, challenge standard perceptions of beauty. The group includes body-positivity advocate, Gabi Fresh, and co-founder of plus size fashion line Premme; and Zack Dishinger, 17-year-old co-founder and CEO of gender-fluid Formula Z cosmetics. Ipsy’s chief brand officer, Jenna Habayeb said, “Discover Yourself is about self-identification: embracing who you are, what makes you human, and finding the beauty in it all. Each and every one of our nine ambassadors…

Legendary singer Lata Mangeshkar must have millions of fan across the world, but this guy has something unique about his fan-ness for the singer. A 36-year-old man from UP is a huge fan of Lata Mangeshkar’s singing as well as her struggles. He has collected everything that has her name on it. His name is Gaurav Sharma and he is from Meerut, he claims to be the fan of singer’s struggles.  He loves to collect everything that has the name of the singer on it. His collection includes a lot of books about Lata Mangeshkar (including books by Pakistani and…

Baba Ramdev is all set to expand his brand by acquiring an oil brand and adding some more products under his umbrella. According to the report, Yoga Guru Baba Ramdev’s company has got approval for buying out cooking oil brand Ruchi Soya Industries Ltd. And the new acquisition is done at $600 Million.  The name of the new venture by Patanjali Ayurved Ltd. is Patanjali Consortium Adhigrahan Pvt. that will have three other companies merged with Ruchi Soya. Well, India’s company court has allegedly approved a bid presented by a group of firms that are controlled by yoga guru Ramdev…

Mukesh Ambani, who according to Forbes is the world’s 13th richest man, is planning to buy fashion and child-focused retailers abroad and partner with global sports & beauty brands. As part of its expansion into consumer markets, he is also scaling up his grocery and wholesale businesses. Reliance Industries NSE 1.99 % Ltd is Under Asia’s richest man, Mukesh Ambani. Reliance Industries is turning from an oil-led conglomerate into a more consumer-facing company, indulged into selling everything from handbags to broadband in order to tap into Indians’ rising disposable incomes. Already Reliance Brands are running high-end stores in India with…

A real estate corridor, owned and operated by Reliance Industries (RIL) and the Maker Group in Mumbai’s Bandra Kurla Complex (BKC). The brand is now not going to get an international hospitality brand like the Nevada-based MGM Resorts International that runs such super-premium resort hotels as the Bellagio and the MGM Grand in Las Vegas. Instead, the brand will reportedly be getting a luxury resort hotel by the Oberoi Group, one of the major player in the industry. Also, according to reports the hotel that is going to be Oberoi’s first urban resort, will be known as Anantvilas. The name…

Former India cricketer Gautam Gambhir is very happy with Delhi and District Cricket Association’s decision to rename the Feroz Shah Kotla as Arun Jaitley stadium. Many may not know that the former Finance Minister Arun Jaitley had also served as the DDCA president and he was also the former vice-president of the Board of Control for Cricket in India (BCCI). Gambir, however said that it would have been even better if they had renamed the stadium when the former BJP MP was alive. The former Indian cricketer in a statement said, “I am very happy because he deserves this. He…

As always, Bollywood hot diva Sunny Leone, who has forayed into movies, music videos, digital, pornographic, television, etc. has now joined the queue of celebrities launching their product line with the launch of her global makeup line in UAE. Her makeup line namely ‘Star Struck by Sunny Leone’ includes mascaras, lip colours, foundation and highlighters. The actress also plan to include organic skincare in the future. The 38-years-old took to her Instagram and shared a beautiful summer picture and captioned it as “Thank you #AbuDhabi for showing so much love at the launch of @starstruckbysl!! 😘✌️ #SunnyLeone.” The actress will…

American singer and songwriter, Taylor Swift recently vowed to do everything she can in 2020 election. She believes that the current political atmosphere is ‘gaslighting the American public.’ The pop star didn’t endorse a candidate while Donald Trump ran in the 2016 presidential election! The pop star, raises her voice amid government unrest and social justice issues, slams President Donald Trump, 73, and said, “We’re a democracy—at least, and we’re supposed to be — where you’re allowed to disagree, dissent, debate. I really think that he [Trump] thinks this is an autocracy.” The 29-years-old singer, who has always been described…

Emami 7 Oils has appointed Super Star Katrina Kaif as its new brand ambassador. As, the company expects that Katrina would add momentum to Emami’s plan for the next phase of growth for its haircare portfolio. According to the Emami, with Katrina wide appeal across demographics and ages, she would be able to blend excellently with the ethos of the brand. The Director, Emami Limited, Priti A. Sureka said, “As per industry estimates, light hair oil is the fastest growing segment with a CAGR of 25 per cent in the last 5 years. As a brand we have taken keen…