Emami 7 Oils has appointed Super Star Katrina Kaif as its new brand ambassador. As, the company expects that Katrina would add momentum to Emami’s plan for the next phase of growth for its haircare portfolio. According to the Emami, with Katrina wide appeal across demographics and ages, she would be able to blend excellently with the ethos of the brand.
The Director, Emami Limited, Priti A. Sureka said, “As per industry estimates, light hair oil is the fastest growing segment with a CAGR of 25 per cent in the last 5 years. As a brand we have taken keen interest in the segment, established ourselves as a dominant player and have gained firm foothold in this dynamic space. We welcome Katrina to our Emami family. She fits the brand image impeccably and her involvement will surely have a positive connect with our consumers.”
Emami 7 Oils is produced with a blend of seven oils including argan, almond, jojoba, olive, walnut, coconut and amla the hair oil comes in 3 ml, 50 ml, 100 ml, and 200 ml packs, priced at ₹1, ₹33, ₹63 and ₹120 respectively.