A global leader in technology Anker Innovations has appointed champion badminton player Saina Nehwal as its brand ambassador. The brand has signed the deal with the player for a 360-degree nation-wide multimedia campaign.
Speaking on the alliance, Olympic Medalist and World No.11 Nehwal said, “I am delighted to be associated with Anker Innovations. It is a brand that has battled against the best in the industry and has always been associated with quality. These are attributes I associate myself with and these are exciting times for me to partner with Anker.”
In London during the 2012 Olympics Nehwal created history by becoming the first Indian player to win a medal at the games, where she won Bronze.
Head India & SAARC Gopal Jeyaraj in a statement said, “It’s an honour to have a sports icon like Saina associated with us. She is driven by passion and continues to inspire millions. Like Anker products, Saina stands for all things confident, stylish and savvy. We look forward to working with Saina to develop innovative and engaging collaborations with consumers. We can’t wait to take this collaboration to the next level”
Anker, Soundcore, Nebula, Eufy and Roav are Anker Innovations five brands. The brand has grown by 200% from last year. Trend shows by 2021 Anker will be top-five accessory brands in India.